I snapped this pic at a JustUs cafe because I see it every time I go, open, with this message. This is the third and most creative attempt, yet with no success (it’s closed in the pic because I did it).

So, what’s the problem? Is this really a communication problem? Ok, yeah, it’s an ant problem, but could it be treated as a container problem? Clearly the messaging isn’t cutting it, but there’s probably a better container out there that closes tighter on its own weight, or is easier, or something organic that keeps ants away (probably not the easiest).

Maybe you don’t have an ants-in-your-sugar issue, but if  you run business or website chances are you’re frequently asked one or more of the same question over and over. Maybe you even have a FAQ or help section, but people still ask. Time to figure out why, whether it’s a communication problem (don’t know about or understand your FAQ) or a site problem (something’s broken). At the end of the day, is there something you can do so that your customers don’t have to do anything? Sure the people are the one’s making a mistake, but it’s your obligation to ensure they can’t (or it’s really hard to) make mistakes.