A path made by your customers is still a path: some lessons in user experience design

Clearly this is a path, one that people use a lot. A popular spot to enter the Superstore just off Barrington Street, we use it every time we go (aside form these super muddy situations).

Here’s the problem: poor user experience. Superstore should make a path, paved or gravel or something permanent.* And clear it in the winter when it snows.

So what’s this got to do with the Internet? Let’s look at user experience, or UX if you wanna sound cool.

When planning, it’s never going to be 100% clear exactly how people will use things. Usability geeks can offer best assumptions, and in the digital world we can do things like usability testing and in many cases make changes quite cost-effectively. Which leads us to the first lesson:

UX is ongoing.

User experience design isn’t finished when the project is over. You can always learn from your users, read examples of new things, and just have ideas after the fact. Plus your competition is doing it, and new competitors are popping up and starting where you left off.

Websites have paths, too.

The pages and clicks people go through to get to what they’re looking for. You can see this in applications like Google Analytics for free. How are your visitors using your website or web app and is there anything in particular that needs a more direct path?

Who’s job is it?

This is one of my favourite topics, a la Seth Godin. At Superstore it must not be anyone’s job. So then, at your company or website, who’s responsible? Not just for keeping up and doing the minimum, but improving by watching and listening and learning. Our advice is that it should be someone’s job.

*My only counter-argument is that it could be a safety thing since you’d generally use such a path to cut diagonally across the parking lot to get there faster, and declaring this a path may be like suggesting that’s ok. But it’s really no different than walking from a car, so a weak argument I think.


The Trouble with Tumblr [updated]

So as per our last post, we’ve got lolstock running on Tumblr. It was set up as a “secondary” or “group” blog, which is another blog(s) under your main account. The benefit was that 1) I already had an account and 2) you can add multiple contributers (but only to secondary blogs, another weirdism).

Now the trouble, as we just found out, is that you can’t follow other Tumblr blogs from a secondary blog. Although we can see how that might cause a bit of confusion on what blog you want to follow what, there are people out there that think this is pretty annoying. Our hope was to connect with some of the other funny, focused niche blogs on Tumblr, perhaps reblog some things, and thought it also might be sort of a “ping” to them that we exist…why not.

There’s another Tumblr tidbit for you to consider pre-Tumbling.

So, question is, do we move to a new account? Doing so is pretty straightforward, might take an hour or two to set up plus move the content, and we’d lose the handful of “likes” and followers we have already. Probably will do it this weekend anyway just to see how it goes.

Update: February 27, 2010

Ok, lolstock was moved moved to a new account in about 20 minutes, so that’s pretty great. Should be a seamless transition, with the exception of Tumblr followers, everything form the URL to the RSS, analytics, and sitemap should be unaffected. Now we can play around with the new blog.


the hi there broadcast episode 1: Site in a Night

And the final product? lolstock!

Aside form a couple tweaks and bugs we discovered after some other Tumblr users “liked” a couple of our posts, it was all done in a night…a long, cold night. Here’s some info, tips, and things we learned along the way developing on Tumblr:

Blog Platform
Tumblr is a fun and simple platform that’s sort of in-between your standard blogging and mocroblogging. It’s simple to set up and almost kinda fun to use. With simplicity comes lack of flexibility, though.

Setting up a custom domain is really easy: http://www.tumblr.com/docs/custom_domains

Tumblr redirects yourblog.tumblr.com to your domain and there were no issues out of the box with www and non-www versions of the domain as we’ve experienced on Blogger before.

There’s a fun social aspect to Tumblr as well. You can follow other blogs, mark favourites, and reblog other posts.

Custom Template
The template is entirely custom and the entire style and layout is done in one file, found in the “customize” menu with the other settings, making it pretty easy to edit and preview changes as you go.

Sharing
Tumblr can auto-generate short URLs for you with this variable: {ShortURL}

This made the sharing links really quite straightforward:
http://www.facebook.com/sharer.php?u={ShortURL}%2F&t=lolstock”

http://twitter.com/home?status=lol!%20stock%20photography…%20{ShortURL}

We could dynamically insert pretty much whatever else we wanted, such as titles or captions, but that may end up too long or may be missing, so we kept it simple.

Here’s a list of all their custom code: http://www.tumblr.com/docs/custom_themes

Commenting
Disqus is a hosted comment system that’s really easy to implement by setting up your account all from their website and pasting a snippet of code on your website. Although we’re not huge fans of their commenting UI (a bit complicated in appearance) it does the job well.

Other stuff
In Tumblr’s list of features they mention search engine friendliness. It’s true but we wouldn’t recommend this if you’re die-hard into SEO or it’s a major concern for a particular project. Wordpress or even Blogger would be better suited, however for our purposes it’s perfect.

XML sitemaps are generated by Tumblr at yourblog/sitemap1.xml e.g. http://lolstock.com/sitemap1.xml

A part of a Google Webmaster Tools setup, these XML sitemaps are the standard used by the major search engines, essentially to provide a list of all your content. Although it’s not necessary in order to be indexed, it helps ensure it all content gets crawled properly. Also, and probably more important, Webmaster Tools will give you some insight on how Google perceives the content of your site in terms of top keywords and will show you if there were any errors while crawling your site. Definitely worthwhile for how little time it takes.

If you want to know anything else just leave us your question.


hi there’s guide to modern etiquette

Dalhousie was kind enough to put a handy dining etiquette guide online. Thought it’s likely aimed at students it’s so long that we didn’t even really read it. Now there’s nothing wrong with being polite, though, we just thought we’d trim it down to the essentials for you.

Nametags

In many situations you will have to wear a nametag to identify yourself and your affiliation. Nametags serve an important purpose and should be worn on the right hand side of your front shoulder area. Do not clip nametags to the bottom of your jacket. Wearing the nametag on the right-hand side of your shoulder immediately enables a person to see your name, particularly as you are shaking hands. If the nametag is on a cord worn around your neck, be sure to adjust the length so it can be easily seen. If writing your own nametag, write in large, clear letters so that it can be easily read by others.

Nametags let people know who you are. Lanyard-style nametags make you look especially official. If you have stickers you may put up to one sticker on your nametag.

Napkin

When dining with others, place your napkin on your lap after everyone at your table has been seated. Do not shake the napkin open. As you remove your napkin from the table, open it below the table level and place it on your lap. If the napkin is large, angle the fold toward your waist so that crumbs may be brushed inside the fold. Never spit a piece of food into your napkin. Remove the food from your mouth using the same utensil it went in with. Place the piece of food on the edge of your plate. Exceptions to this are fish bones or seeds, which you may remove with your fingers. If you must leave a meal, do so between courses and place your napkin on your chair or to the left of your plate. When a meal is completed, place your napkin to the right of your plate – never on the plate.

Place napkin on your lap so you don’t spill things on your pants. Also use it to clean food off your mouth. If you know any napkin folding tricks it would be encouraged.

Table Setting

It can be very confusing to be presented with a variety of eating utensils (see below), but choosing the correct silverware is not as difficult as it may first appear. Knowledge of a formal table setting will allow you to focus on the conversation rather than what utensil to use. Remember to start at the outside and work your way in. If you have been given two forks which are the same size, begin with the fork on the outside. Many restaurants use the same size fork for both the salad and the main course. When doubting which bread plate or drinking glass is yours, remember that everything to your right, you drink, and everything to your left, you eat.

The table will already be set. Just watch someone else if you have to.

Utensils

Used utensils should never touch the table. The “resting” position for utensils is crossed on your plate, with the fork tines pointing down. This tells the waiter that you are not finished with your meal. Be careful how you hold your utensils. Do not make a fist around the handle of the utensil – a young child would grasp a utensil this way, not an adult. There are two acceptable ways to use a knife and fork: continental fashion and American standard. In continental fashion, the diner cuts the food, usually one bite at a time, and uses the fork in the left hand, tines pointing down, to spear the food and bring it to the mouth. In American standard, a few bites are cut, the knife is laid across the top of the plate, sharp edge toward you, and the fork is switched to the right hand, tines up to bring the food to the mouth. Do not cut more than two or three bites at a time.

Same as previous.

Glasses

A variety of types and sizes of glasses can be used throughout the meal. Remember that items to drink from will be located in the area above your knife and spoon. Coffee cups may also be located to the right of the knife and spoon.

Glasses will be served pre-filled, not to worry. Careful not to spill your drink.

Guest

If you are someone’s guest at a meal, let them take the lead ordering. Ask the person what he/she recommends or suggests . By doing this, you will learn price range guidelines and have an idea of what to order. Generally, ordering an item in the mid-price range is best. Avoid foods that are sloppy or hard to eat. Also keep in mind that the person who initiates the meal will generally pick up the tab. Remember to thank them for the meal.

Be polite to your guests and have a good time. Introduce them to your other friends. Offer them things.

Buffets

Buffets provide you with an opportunity to select items you enjoy. Do not overload your plate and be sure to select a balanced variety of food items.

Take a clean plate each time. Try and choose food items that are normally expensive. Don’t waste food.

Pre-Set Meals

With a pre-set meal, the host/hostess has already made the menu selections and the individuals are served automatically. If you are allergic to certain foods, eat in religious conscience or are a vegetarian, quietly deal with while he/she is at your side. For vegetarians, ask if you may have a vegetable plate; with allergies or religion, provide the server with some options (ex. allergic to shellfish – ask if they have cod or flounder and be ready with your preference). This lets the server know what you can eat. Always eat a little of all items served to you.

You can probably start eating right away.

Served

Wait for everyone at your table to be served before beginning to eat. However, if an individual who has not been served encourages you to begin eating, you may do so. Eat slowly while waiting for his/her food to be served.

Wait until one other person starts eating.

Soup

When eating soup, think of making a circle: spoon the soup away from you, bring your spoon around to your mouth and back to the bowl. Soup is taken from the side of the soup spoon – it is not inserted into your mouth. If soup is too hot, wait for it to cool before eating. Don’t blow on it. Do no slurp or make noises when eating soup. Do not leave the spoon in the bowl; place the spoon on the plate beneath. Never crumble crackers into your soup. Take a bit of cracker, then some soup.

Don’t slurp and probably don’t drink from the bowl. Also towards the end bowl, it’s actually proper to scoop away form you.

Sorbet

This item is often served between courses to cleanse the palate. It is a light, sherbet texture and depending on when served, may be eaten with a fork or a spoon.

Is awesome.

Passing

Pass “community food” (such as the breadbasket, salt and pepper and salad dressing) to the right. Only pass to your immediate left if you are the closest to the item requested. Always pass the salt and pepper together. When passing items such as a creamer, a syrup pitcher or a gravy boat, pass them item with the handle pointing toward the recipient.

Pass people things when asked, pass bread and food to the person who didn’t pass it to you.

Seasoning

Always taste your food first before using any seasonings. Do not assume it needs to be seasoned.

Season/sauce to your liking. Don’t use too much salt though, it’s bad for you.

Bread

Bread/rolls should never be eaten whole. Break them into smaller, more manageable pieces, buttering only a few bites at a time. Butter should be taken from the butter dish and placed on the bread plate, not directly on the bread. Toast and garlic bread, however, may be eaten as whole pieces because they are usually already buttered. If you are served a piping hot muffin or biscuit, you may break in half crosswise, butter it and put it back together. However, when you are ready to actually eat, break it into small pieces.

Eat bread if you like, it’s totally ok to use butter or dip it in things, just remember reasonable bites.

Dessert Utensils

Dessert utensils may be found placed across the top of the place setting. Slide these utensils down for use after the main course is removed (fork to the left and spoon to the right).

Desert utensils are smaller. It’s a little late now though because they’re the ones left over.

Sweeteners

Do not be excessive with sugar or sweetener packets. The rule of thumb is to use no more than two packets per meal. Do not crumble the packets: partially tear off a corner of the packet, empty its contents and place it to the side.

Use if desired where appropriate.

Alcohol

Alcohol, if consumed at all, should only be consumed in moderation. In most cases, you may have a drink during the social hour and wine(s) with the dinner. You do not have to finish your drink. In fact, slow sipping is recommended. If you do not want an alcoholic drink, politely decline the offer.

Know your limit. Start with a foundation of good food, particularly things with starches like potatoes or nachos.

Finished

When finished with a course, leave your plate in the same position that it was presented to you. In other words, do not push your plates away or stack them. Lay your fork and knife diagonally across your plate, with the blade pointing towards you, side-by-side. The knife and fork should be placed as if they are pointing to the numbers 10 and 4 on a clock face.

When you are finished someone will likely remove your plate.

Restaurant Staff

The wait staff, servers, Maitre’d, etc. are your allies. They can assist you with whatever problem may arise. Quietly get their attention and speak to them about the issue at hand.

Be nice, especially if they’re nice to you.

Eating

  • Bring food to your mouth, not mouth to the food.
  • Chew with your mouth closed.
  • Take small bites so you can carry on a conversation without the delay of chewing and swallowing large amounts of food; do not talk with your mouth full.
  • If food spills off your plate, you may pick it up with a piece of your silverware and place it on the edge of your plate.
  • Keep your elbows off the table when eating. You may rest your arms up to the forearms on the table, although it is best to keep one hand on your lap, except when cutting food.

Enjoy your food, take sensible bites, elbows are ok on the table now. Talk about the food if it gets too silent all of a sudden.

Other Dinner Table Tips

  • Do not blow your nose at the table. Quietly excuse yourself and go to the washroom.
  • Turn your head and cover your mouth if you have to sneeze or cough.
  • Do not leave your personal belongings on the table.
  • Do not apply makeup while at the table, or use a toothpick to clean your teeth. Excuse yourself and go the washroom.
  • Turn your cell phone off!

^ These are good, actually.

Follow these simple guidelines and soon people will be crawling over the table (inappropriate etiquette by the way) to offer you business.

(Original article: http://careerservicescentre.dal.ca/default.asp?mn=1.90.847.854.929)


Twitter’s slowing growth

(Graph via Hubspot)

Twitter’s growth rate is dropping significantly as of late, dropping to just 3.4% in December. Now keep in mind that a declining growth does mean Twitter is still growing (albeit barely) and not declining. And it’s December, maybe that also has an effect on the number of people out to register for Twitter. But that said this is rather interesting considering Facebook is still going strong.

(Graph via ComScore/Chicago Tribune)

There’s some interesting points in this article on The Next Web, but one thought that really caught my eye is that if growth stops, then Twitter may be finito in a year. I’m happy with where Twitter is now and what I get out if it, as I think many of the people I follow are. Comparatively, LinkedIn seems to survive on a smaller user base, but they likely planned for that. I speak from a user perspective of course, not from the point of view of those at Twitter HQ or their financial backers. It’s possible that may not be enough to sustain them.

But the other side asks, and likely the determining one, is Twitter happy? With their recent search deals, were Google and Bing purchasing the data, or buying into the potential for the future? But Twitter is relatively young, and Facebook’s had its share of dips in the past. Or is Twitter reaching its peak user base, and is that enough? Or do you think it will pick up?


BlackBerry ad in an iPhone app?

I’m 97% certain that no one with an iPhone wishes they had a BlackBerry.


Behind the Papyrus curtain

A year or so ago Nick and I started a blog cataloging sightings of the infamous Papyrus font, aptly named Papyrus Watch. (You’ve probably seen the font, check our handy field guide for reference). “It’s Halifax’s favourite font”, we thought. Little did we know the problem was widespread. We’ve caught it used by several major brands, including most recently, Avatar. Hey, type matters. Seth Godin just wrote about it, plus XKCD is on board:

The year turned out well with about 30,000 unique visitors and almost 60,000 total pageviews with an average time on site of over a minute. Traffic is a split between linking sites, social media, search engines, and subscribers/returning visitors. It’s been fun to maintain and grow, and of course for us analyze all the stats. We used Facebook and Twitter to build support and keep in touch. Here’s what some people are saying:

“Thank you for your great service to the world.”

“I fully support your cause!”

“You have no idea how much joy it gives me to learn that @papyruswatch exists. :)”

“That is one of the most pointless websites I have ever been to” (Yay niches! Can’t please ‘em all ;)

Ok guys, what’s the point of this post? Well, we’ve learned some things. Although this was for fun, we had a plan to try and find the right people and get submissions and use some of the great (and free) things online to make it better. Like Twitter, the Fickr Map, and bit.ly + TwitterFeed. It takes time. Getting 20 visits a day seemed magical, and it was months before we received a single user submission. Now we have sightings from all over. You get more when you give more. We couldn’t be on top of everything all the time, but replying to emails and people on Twitter and asking questions always got responses. Facebook also sent a surprising amount of people. And finally, if you make something good that people like, they’ll  spread the word for you.