Nick was prepping for his show. He had a sweet poster. We had to do something cool online.
We came up with the “living poster” concept: an interactive print piece that translates the poster design directly over to the web. We came up with a promo concept for social media and added in some interactive elements and relevant links and it was all set to go out into the world.
The site was a scavenger hunt where people could explore and click around to turn up piece of art.
Hidden amongst them were free posters to be given away.
